Carol Rutz’s Annexe

Quite attractive, non?

:P

You can do so much with the Durable template.

Update: Yes, she did.

The Elephant’s Child has used Says-It to create this logo in response to the overly mauve tone of the LCMS website.

You all know that I love purples. But what if a particular shade was used in such a way that it reflected an out of style aesthetic? In an effort to look current and professional-like, the color scheme of the LCMS website reflects late-Boomer dowdiness. In this case…”This is YOUR Grandparents’ Synod.” The archetypal Grandma Schmidt is not the Dr Walter Maier-listening, Jello-making, rural Hausfrau. Nope. She is the Dr James Dobson-listening, pre-packaged-cookie-buying, suburban Desperate Soccer Mom. The Synod–whose leadership is composed of these cohorts–is theologically dowdy as well with its Church Growth influences.

There is a big difference between timelessness and dowdiness. The Anti-Mauve Movement is very lighthearted but it aims to cherish the timelessness of the Christian Church. We dig the primary and secondary bold colors. Our theology is bold– why not express it with boldness?!